August 26, 2022

Glossary

Was versteht man unter Customer Relationship Management (CRM)?

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Customer Relationship Management, CRM, Sales, Vertrieb

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Customer Relationship Management (CRM) dient dem Management von Kundenbeziehungen.

Häufig wird ein CRM System (wie z.B.: Salesforce oder Hubspot) eingesetzt, um darin strategisch wichtige Informationen oder Interaktionen einer Organisation mit potenziellen sowie bestehenden Kund*innen aufzuzeichnen, zu verwalten und entsprechend zu analysieren.

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