August 26, 2022

Glossary

What is a Customer Relationship Management (CRM)?

Sales and AI terms from A – Z

Customer Relationship Management, CRM, B2B, Sales

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Customer Relationship Management (CRM) is the management of interactions with potential and existing clients.

Customer Relationship Management (CRM) is the management of interactions with potential and existing clients. Often a CRM system (such as: Salesforce, Pipedrive or Hubspot) is used for this purpose, in order to record, manage and analyze strategically important information or interactions of an organization with potential and existing Customers accordingly.

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