March 30, 2023

Sales Process

What is Account-Based Marketing (ABM)?

Account-based marketing is a Go-to-Market Strategy that focuses on a specific customer segment.

Account-Based Marketing, ABM, B2B, Sales

Nadine Beck
Nadine Beck
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Account-based marketing is a Go-to-Market Strategy that focuses on a specific customer segment.

Account-Based Marketing (ABM) is a Go-to-Market Strategy that focuses on a specific customer segment that is very promising and targets it specifically. This is done across all departments in the company with an optimized and individual customer approach, both internally and externally. But for ABM, marketing is in the lead. Quality over quantity - so, in many aspects, the opposite of Outbound Marketing and Inbound Marketing.

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