August 27, 2022

Glossary

What is Customer Success?

Sales and AI terms from A – Z

Customer Success, B2B, Sales

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Customer Success is a department/strategy that is often used in B2B sales to optimize customer relationships.

The goal of this approach is to increase profits by reducing the churn rate to a minimum and increasing the cross-sell and up-sell at the same time. This leads into a strong client base which increases the prediction of recurring revenues a lot.

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