August 2, 2022

Glossary

What is the difference between a client and a customer?

Sales and AI terms from A – Z

Client, Customer, B2B, Sales

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Customers and clients are the lifeblood of any company - they are crucial because they generate revenue.

Customers are people who purchase products or services from a company. A client, on the other hand, is a type of customer who purchases professional services from a business. In general, customers purchase products while clients purchase advice and solutions.

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