Efficient search and approach of leads in a niche market
Founded in 1909, RÖHM is now one of the world's leading manufacturers of clamping tools. Today, around 1,000 employees worldwide produce high-quality clamping technology, from the smallest drill chucks to high-tech power clamping devices. RÖHM is a significant specialist in clamping technology globally and, with over 60 branches and representatives, is always close to the customer. The company offers a wide range of products, including drill chucks, live centers, lathe chucks, and vises, robotic gripping technology, power chucks, clamping cylinders, mandrels, tool clamping systems, and customized special clamping technology. RÖHM is known for its high quality and innovation, supported by advanced production facilities and state-of-the-art technologies, such as special portal turning and milling machines and the unique drill chuck assembly line. Many renowned customers from various industries have trusted RÖHM's expertise for decades.
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Complex lead research in a niche market
Before utilizing dealcode AI, RÖHM GmbH faced a challenging situation: Despite having a strong sales network and significant market presence, the company struggled with efficient lead research and generation. RÖHM operates in a highly specialized niche, making the manual identification and outreach to potential customers a time-consuming and resource-intensive process. The existing sales resources were insufficient to scale lead generation while maintaining high-quality customer engagement.
Therefore, RÖHM needed a solution to optimize its sales processes and fully capitalize on its market opportunities.RÖHM needed to further optimize its already successful sales processes and proactively reach out to new potential customers. Being in a highly specialized niche, manual lead research and generation were extremely time-consuming and inefficient. The sales team required a solution to simplify these processes and dedicate more time to closing deals.
Efficiency improvement through automation with dealcode AI
RÖHM chose to partner with dealcode AI to automate and simplify lead research and generation. dealcode AI provides a tailored solution specifically designed to meet RÖHM's needs and target audiences. By leveraging artificial intelligence, RÖHM elevated its sales strategy to a new level, achieving more efficient and targeted customer outreach.
Automated lead generation and personalized email outreach
With dealcode AI, RÖHM implemented an automated lead generation solution that enabled quick and efficient identification of qualified leads.
Additionally, an automated email outreach with 1:1 personalized messages was integrated, significantly improving communication with potential customers. These emails are automatically sent to potential clients, greatly enhancing communication effectiveness.
Integrating dealcode AI into the sales processes allowed RÖHM to optimize lead research and the automated, personalized email outreach process, enabling sales managers to focus more on closing deals.
The Result
In short: efficient lead search & outreach in a niche market.
In a short time, dealcode AI was able to find exactly the leads RÖHM was looking for. These leads were then contacted through the automated outreach process with 1:1 personalized messages. The process with dealcode AI set a new standard in the sales process. Achieving these results without dealcode AI's support would have required RÖHM to hire 4-5 additional employees. Thanks to dealcode AI, RÖHM significantly improved its efficiency in the sales process and achieved remarkable success in a highly specialized market.
What RÖHM says about the collaboration
