```yaml
title: "Account-Based Selling (ABS)"
slug: "account-based-selling-abs"
type: "glossary"
Definition
Account-Based Selling (ABS) is a B2B sales strategy that primarily zeroes in on a specific customer segment or a select group of high-value target accounts.
Explanation
Account-Based Selling (ABS), sometimes referred to as Account-Based Sales Development (ABSD), is a B2B sales strategy focused on identifying a specific, high-potential customer segment (or even individual dream accounts) and engaging them with a highly customized approach. This is achieved through a cross-functional effort, leveraging streamlined and deeply personalized customer engagement. Unlike Account-Based Marketing (ABM), ABS is primarily sales-led. The principle of quality over quantity is paramount, making it, in many respects, the antithesis of traditional outbound and inbound marketing.
